Everyone wants the love of their customers. Marketers collectively spend billions of dollars each year to attain it, while consumers are increasingly resistant to give it.Why?Too often, marketers are in a mad race to attract customers across every...Read More

Personalization. Personalization. Personalization. “Be sure to personalize the content you create and send to customers.” We’ve heard it time and time again. But it is 2018 now, and personalization doesn’t mean what it...Read More

Don't want to read the blog? No worries! Listen to our podcast. With the advent of the Apple Watch, Google Wear, Fitbit and other wearables - the trend has mainly been toward fitness. However, it may seem tempting to add these channels and...Read More

Speaker lineup combines top academic researchers with corporate leaders including Wells Fargo CMO, Jamie MoldafskyMinneapolis, August 21, 2018 – In today’s business world, there is perhaps no greater challenge or necessity than...Read More

If your marketing technology landscape looks more like a spaghetti dinner plate, well, you are not alone. For many years, marketing leaders had carte blanche authority to invest in whatever customer interaction tools and technology needed to help...Read More

Big Data and consumer analytics is becoming more sophisticated and is opening the door to both exciting opportunities and formidable challenges. Organizations are striving to get a clearer picture of their customers. Data about consumer behavior...Read More

Navigating the loyalty landscape, a terrain that is always evolving, means constantly being on the lookout for the next big thing. The masterminds of modern loyalty programs are keenly that loyalty has moved well beyond the point-heavy system it...Read More

Not long ago my colleague, Wendy Culpepper, and I shared a presentation at Kobie’s Annual OnPoint Conference where our focus was on retaining customer loyalty in the age of disruption. We addressed some of the most visible disruptors –...Read More

Adhering to the General Data Protection Regulation and other consumer protection regulations is a challenge tackled by consumer product brands all over the world. How do you follow these guidelines on how customer data is gathered and leveraged...Read More

Top ways your brand can capitalize on the opportunity beyond mobile paymentsA significant amount of the hype surrounding mobile wallet is focused on payment capabilities—with applications like Apple Pay and Google Pay providing...Read More