Better company/customer relationships, improved customer engagement, increased company reputation... you may have heard these all are the benefits of getting GDPR-compliant consents right. And that is absolutely true! It is just that consents are...Read More

In our day to day working lives as marketers we often don’t get a chance to rise above our busy daily schedules and tasks to really observe our customers. No doubt customers have changed – and continue to change – and there...Read More

In a moment of huge frustration, it’s often down to individual staff members to deliver an experience that takes that frustration away and allows one to breathe a sigh of relief and appreciation. On a recent visit to the U.K., I got to...Read More

Are your loyalty program members letting their points gather dust? Are you looking for new ways to enhance engagement? If so, we’ve got good news for you. Our recent research revealed what will get your members earning and burning their...Read More

In recent months many people have written and spoken about blockchain technology and its potential to be a game-changer. There is a lot of buzz about how it will affect loyalty programs, financial services and marketing initiatives in general...Read More

What constitutes a bad day for a General Contractor?  Could it be a part being off in size? Could it be a delay causing a schedule to be delayed? How about building an entire shaft for a specific elevator and finding out the shaft needed to...Read More

Today, the customer journey spans from mobile apps and websites to TVs and physical experiences. Customers expect to be able to move naturally between channels, online and off, as if there were no separation between experiences in store and online...Read More

Customers are changing, and brands are adjusting. Ten years ago, big brands were not forced to adapt to the small shifts in consumer demands, as it was not necessary for success. Today, with advancements in social media and mobile technology, no...Read More

Few companies outside of the travel industry realize the huge opportunity that exists to drive loyalty and customer engagement with travel clubs. Travel clubs, offering consumers elite travel and lifestyle benefits, can help non-travel companies...Read More

Customers have plenty to say about what they want and whether organizations they do business with are meeting their needs. This feedback is invaluable to align business strategy with what’s top-of-mind with customers. Smart organizations...Read More