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Global Hotel Alliance Focuses on Experiences for Guests

  • July 02 2018
  • Resource: Loyalty Management

The sounds from Bali’s rainforest dominate the senses—birdsongs, the rush of the Ayung River cutting through the valley far below. Trees extend to the horizon. The humid air is momentarily lifted by the breeze that works its way...Read More

Opening the Gates: Adding Value through the Democratization of Travel Loyalty Programs

  • July 02 2018
  • Resource: Loyalty Management

Travel loyalty programs have historically focused primarily on high-value individuals that bring in a lot of revenue – but that doesn’t mean that a lower-value member today won’t become a high value one in the years to come. It...Read More

Dunkin's Local Feel Yields Big Results

  • July 02 2018
  • Resource: Loyalty Management

When Chad asked Cassie Jo to be his girlfriend in 2015, he did it with a Dunkin’ Donuts vanilla long john donut. In 2016, when Chad proposed to Cassie Jo, it was with a donut wedding ring. Okay the second part isn’t true at all. It was...Read More

Understanding a Consumer's Retailer of Choice and What Drives Their Loyalty

  • July 02 2018
  • Resource: Loyalty Management

For each retail category (apparel, shoes, electronics etc.), consumers have many choices when deciding where to make their purchase. Clearly things like price, quality and variety come into play, but as marketers, it’s important to...Read More

Customer Loyalty that Stands the Test of Time

  • July 02 2018
  • Resource: Loyalty Management

Consumer shopping habits and loyalty programs have transformed since they first burst onto the scene in the 1990’s. No longer a simple punch card approach, loyalty has morphed into a sophisticated mechanism for collecting customer data to...Read More

The State of Program Development in Loyalty Programs: Next Generation Functionality A Perspective from Loyalty360 Members

  • June 30 2018
  • Resource: Research and Reports

>>Click to download the infographic here **Full report available to Loyalty360 corporate members  The June 29th, 2018 digital roundtable was led by Phil Schroder, Head of Brand and Buzz for McClatchy. Like many industries...Read More

Executive Perspectives: Disruption

  • June 28 2018
  • Resource: Research and Reports

Anyone familiar with Moore’s Law—that, essentially, computing power doubles approximately every two years knows that the acceleration of technology is only getting faster as time goes on. Disruption seems to be following this same...Read More

The State of Employee Engagement in Customer Loyalty A Perspective from Loyalty360 Members

  • June 27 2018
  • Resource: Research and Reports

>> Click to download the infographic here **Full report available to Loyalty360 corporate members As one of the largest interstate moving groups in the U.S., Wheaton World Wide | Bekins has no shortage of opportunity within...Read More

Considering PXUX 2018? Here Are 12 Things You NEED To Know

  • June 27 2018
  • Resource: Supplier-Contributed Blogs

Making the decision to go to any conference is tough: Time away from your desk is always nice, but you need to make sure that the time away from work is going to be worth it!Luckily, PXUX isn’t just any conference: It’s packed with...Read More

7 Steps To Building A World-Class Luxury Loyalty Program

  • June 26 2018
  • Resource: Supplier-Contributed Blogs

Luxury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward customers with discounts and couponing, which many...Read More

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