While community bankers continue to debate whether to align with the technophobe or technophile camps, the decision has already been made for them. Adapt or perish. Consumer brands learned this lesson years ago: The democratization of information...Read More

Since the turn of the century, the age of information has seen masses of data dumped into disconnected silos across many retail organizations. Limited access, capability, focus and free time has meant that until very recently we were only able to...Read More

Today’s customers can be your best friend or worst enemy. In an age where one shared bad experience can go viral and bring heaps of negative attention onto a brand, it’s important to understand what’s bringing customers through...Read More

Do your customers have a handle on their credit card rewards? Is it about miles? Points? Cash back? A mixture of all three? Do they know how, exactly, they’re earning the rewards and how to redeem them?  If you think they do, you might...Read More

In the imaginative minds of a 6-year-old, an empty cardboard box is the greatest toy ever invented.   One second, it’s an airplane. Four seconds later, it’s a fort. Then it’s put on top of a wagon and becomes a go-kart...Read More

I have been in the data-driven/relevancy-driven marketing business for 25 years.  I’ve seen the number of marketing channels explode. I’ve seen the marketing cycle time drop from quarterly to real-time.  I’ve seen a...Read More

In part two of this series, I discussed the second stage of powering lifetime connections which is creating a plan for ongoing dialog. More often than not, brands either send one to two communications to welcome customers to their loyalty program,...Read More

If you’ve ever questioned the necessity of regularly engaging with your guests via online reviews and other social media, findings from a recent analysis should convince you that these reviews can sway opinion – and revenue – for...Read More

Bernard and Janice Caffary knew something was up when they—literally—saw the signs. There, just outside the Carnival Cruise Lines terminal in Port Canaveral, Fla., was a banner hanging from the side of the building: &ldquo...Read More

>>Click to download the infographic here **Full report available to Loyalty360 corporate members  While personalization is top of mind for most brands, reaching an effective personalization strategy is easier said than done...Read More