In part two of our social mission series, you’ll learn how to select a social mission that’s right for you, and how to properly promote it to your community. We also cover a type of business structure that may interest you as you...Read More

The “customer experience” is getting so much hype these days it even has its own hip moniker: CX. Why is CX the hot topic right now? One reason is because tech titans like Amazon and Netflix have completely redefined it.For Amazon...Read More

Acquiring a New Member Acquiring a new member to your loyalty program is a great sign of growth; it’s a sign your member base is getting larger and therefore your revenue and margins are growing. That’s the usual perception and the...Read More

Craft beer sales are booming.Transitioning from niche industry to nationwide phenomenon, craft beer has become big business. These unique and flavorful brews now account for more than 23% of U.S. beer sales, which totaled $111.4 billion in 2017...Read More

In last year’s Executive Perspectives Report called Listening to Your Customers, we reported on the responses CMOs, marketing, and operations executives gave to the following question: “What are the biggest benefits you receive and...Read More

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealing with additional pressures from informed, health-conscious consumers who are demanding...Read More

Half of consumers are deterred from joining loyalty programs, according to a newly released study from Kobie Marketing. When asked what barriers prevent them from joining a program, 26 percent of consumers reported that brands ask for too...Read More

Today our carefully crafted sentences, our relevant offers, our perfect hero images often at best get a quick once over before being dispatched by the delete key. The recipients of these carefully put together messages, who lead busy lives and...Read More

As I look back over the past four years to when we launched Bond and began our separation from a U.S. holding company, I’m amazed, and so proud of our team and what we’ve accomplished to become an industry leader. I’m also...Read More

“This post is authored by Sara Hogan of Merkle in partnership with HelloWorld, a Merkle Company.”  It’s a challenging time for loyalty marketers. Not only must they grapple with ever-changing consumer expectations and...Read More