Quidco, the UK’s number one cashback website and app, has run a very successful business for years. However, on mobile devices, it hasn’t always been able to provide rewards for some of the leading brands. To solve this challenge, two...Read More

I am a data driven consumer. I am a millennial with disposable income (though less and less with two kids). I am conscious about a company’s ethics and their social giving. But the most important thing you need to know about me as a consumer...Read More

Lenati’s strategy and customer insights experience pairs with ProKarma’s expertise in technology and digital engineering   BEAVERTON, OR and SEATTLE, WA (April 16, 2018) — ProKarma, a global IT...Read More

It’s no secret that B2B gift card sales is an area where most retailers have room to grow. A Recent NAPCO Research report, sponsored by CashStar, confirmed this notion. Of the 100 major merchants evaluated in the study, roughly four out of...Read More

Rolling out a loyalty program is a critical part of making sure you’re set up for success in the future. Capturing customers interests and getting them to enroll in a program takes a lot of energy to make sure all levers that are needed are...Read More

For the past decade, I’ve been an entrepreneur running creative agencies who never planned to work at corporate again, until last fall when it seemed the perfect time to work at corporate again.We are at a unique place in time right now with...Read More

April is International Customer Loyalty Month and what better time to evaluate your own loyalty program? Regardless of your specific vertical — e.g. restaurant, hospitality or retail — successful loyalty programs all share the same...Read More

LOYALTY FRAUD – POTENTIAL FOR ABUSE MAKES PROGRAMS VULNERABLEThe loyalty business is booming and with it the size of the prize for fraudsters. In 2012, the estimated value of unredeemed points in U.S. loyalty programs was $48 billion.[1...Read More

Club programs enjoy perennial popularity as the foundation of rewards programs. At some point, nearly every person will have had a paper or digital punch card for the club program of a convenience store or restaurant.But knowing that they’re...Read More

Social media is often viewed through a skeptical lens by loyalty marketers, who sometimes don’t grasp the potential impact it could have on their respective customer bases. In this day and age, though, social media’s power and...Read More