Personalization and customization are making a comeback. While building an experience (or product, or service) around a customer’s specific needs and preferences are not net new concepts, they seem novel to us now. Why? Businesses&rsquo...Read More

Activision was founded in 1979 as the first independent publisher of video game software. In the early 1980s, the company launched games for the Atari 2600 including Pitfall, RiverRaid, and Kaboom. The company has created and, through various...Read More

Coalition loyalty has been in the news in recent years, largely due to the mid-2015 launch of the  Plenti coalition loyalty program that was billed as the first coalition loyalty program in the U.S. But, the Plenti program has fallen on hard...Read More

Dunkin’ Donuts officials want to provide even more convenience to its guests to elevate the overall customer experience. That added convenience will play a major role in the company’s aggressive plans for the next two years: There will...Read More

Data initiatives are finally finding the platform they deserve—and with good reason. Data is the foundation of every great marketing strategy and loyalty program.  Yet there’s another element that’s just as critical: the...Read More

A recent cover story by the Economist, titled “Doctor You,” paints a vivid picture of the future of healthcare. In that future, patients will be using digital tools to self-diagnose their conditions and may be using physicians more as...Read More

Let's get one thing out of the way now: Customers love discounts. After all, who doesn't like spending less money? There's something about the feeling of getting a good deal that makes people happy – and drives changes in...Read More

Marketing experts and researchers continue to advise companies to create personas as a means of understanding their target audiences. However, not only do personas tend to be poorly created and perform badly, the concept of personas has become...Read More

As loyalty marketers continue to evolve their marketing strategy to remain competitive and exceed the needs of program members, they’re surrounded by disruption and the noise of the latest innovations. Given the complexities that already...Read More

The race is on for companies to define themselves by their customer in 2018. Hands down, customer experience is becoming (if it is not already) the most important battleground on which some companies win and others will not even be set up to...Read More