Marketing experts regularly promote the fact (and rightly so) that in order to survive, your restaurant or other business must have a website, Facebook page, Twitter account and Instagram feed (and don’t forget claiming your business on Yelp...Read More

Text messages can help you acquire and engage loyalty program members Getting people to join your loyalty program and keeping them engaged is a challenge, but with the rise of smartphones there are more options than ever before. We know that...Read More

Earlier this year on CAPRAplus we discussed ensuring that the wants and needs of the consumer are put first when developing any consumer engagement program by asking the question, “Do my consumers really want this?” This time...Read More

For Groucho’s Deli, a franchise restaurant operation, customer engagement and data-driven customer insights have been the dual drivers behind the growth and adoption of its wildly popular and successful loyalty program. The Groucho’s...Read More

Today's digital environment has dramatically changed the landscape for traditional brick and mortar retailers, full of both opportunities and challenges. On one hand, retailers are coping with customer retention issues while trying to secure...Read More

Most businesses recognize the compelling role that content can play in delivering a satisfying customer experience, especially as more and more of the buyer journey takes place through digital channels. But key to any successful and engaging...Read More

Creating and maintaining customer loyalty is a long journey. Loyalty marketers must have an outlined strategy at the time of customer acquisition for how they are going to build, maintain and power lifetime connections over the course of the...Read More

Being customer-centric is one thing. Exhibiting customer-centric behavior and showing consumers that you truly care about their needs create emotional connections that go a long way toward building and sustaining brand advocacy. Enter PeoplesBank...Read More

The number of channels across which marketers can communicate continues to grow, which means that optimizing one’s target audience, message, and channel is becoming increasingly important.   Historically, B2B Marketers have looked to...Read More

Loyalty360 talked to Andy Sperry, VP of Marketing for The Renew Co.−which owns Magazines.com and NaturalHealthyConcepts.com−about topics such as customer loyalty, brand advocacy, what e-commerce marketers are doing well, and e-commerce...Read More