Marketing has evolved from somewhat of an art into a very precise and quantifiable science. No marketing campaign should ever be rolled out without a robust understanding of how to measure whether your campaign was a resounding success or...Read More

The soaring cost of healthcare in the United States has led to an increasing amount of bad debt faced by medical practices. To help stem this, healthcare providers should turn to an example from the retail space and streamline their payment...Read More

I’m a marketer (for a company that makes software for other marketers), but I’m also a consumer. The two sides are intertwined. For better or for worse, I can’t turn the marketer off while I shop. The marketer side of me is...Read More

Personalization along the entire customer journey requires better data than ever before.  It is not enough to know who a customer is and what they have purchased in the past.  To survive in a rapidly changing world, customer-facing...Read More

Struggling to prove the tangible value of customer experience? You’re not alone. About half of businesses report being ineffective at measuring the impact of customer experience, and 27% are unsure if there is even a ROI for customer...Read More

We use the word sophistication in everyday conversation in different ways. One could talk about the sophistication of the wealthy, or how a neighborhood over time changed from simplicity to sophistication. The thesaurus lists the following...Read More

Increased sales and customer loyalty are goals for almost every business. With these goals in mind, many businesses have considered using coupons or promotional offers. And while coupons are still important, people simply forget to use them...Read More

For years, we’ve used the analogy of a “corner grocer” to represent our desired end-state of loyalty programs –  to know each customer on a personal level and deliver the right level of service appropriate to that...Read More

Healthcare insurance and the costs of healthcare continue to dominate the headlines. All stakeholders in the healthcare system appear determined to stem the rising tide of healthcare costs in the US, especially employers. The Centers for Disease...Read More

It is clear that the challenging consumer retail environment is not going to get easier.  Restaurants, especially casual and family sectors, will continue to be collateral damage as the consumer shifts their retail spending online, and Amazon...Read More