As 2017 draws to a close, now is the time to build out your plans for customer loyalty initiatives for 2018. Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding...Read More

Editor’s Note: This is part of an ongoing series from Confirmit. To read previous entries, click here.  Customer Experience (CX) careers are a hot topic, in part because they are difficult to map. The first and second blogs in this...Read More

Loyalty is more than a marketing program   Loyalty should be viewed as the journey to growing and retaining your customers through a mutually valuable relationship. Loyalty is not a points program and if organizations view loyalty as a...Read More

Editor’s Note: This is part of an ongoing series from Confirmit. To read previous entries, click here. Choosing a career in customer experience (CX) is not for those uncomfortable with gray space.  You don’t always have the clear...Read More

As the talent chief at a digital and data-savvy customer engagement agency, I’m often asked about modern marketers’ hiring and development practices — especially how they differ from those at a traditional advertising agency or...Read More

Editor’s Note: This is part of an ongoing series from Confirmit.  As a Customer Experience professional, do you find yourself struggling to show real results and tangible business outcomes? After roughly twenty years as a discrete...Read More

You’ve decided that you want to offer gift cards. What qualities and capabilities should you look for in a gift and rewards partner? As you begin your search for a program and a partner, be prepared to answer questions such as whether you...Read More

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a digitally blasé consumer base. But although innovative tactics can be eye-catching...Read More

These days, delivering engaging experiences is essential to sustaining competitive advantage and earning lasting loyalty. But many brands find themselves struggling to keep up with rising consumer expectations and an ever-growing array of...Read More

Marketing and promoting your gift card program is critical to its success. Whatever your primary line of business: restaurant, retail, service, or other business, most customers won't think of you as a place to buy gift cards unless you...Read More