What is pride? How do you know someone has it? For many pride is a sort of a feeling.  A state of mind.  An undefined emotion that might be identified by a smile or glistening eyes.  With those vague definitions, no wonder most of...Read More

Customers are more savvy and particular than ever before, so it’s up to brands to keep up. Engaging customers with a rewards system is an art all by itself — an art that we know well. But before you can start rewarding them, first you...Read More

The QSR (Quick Service Restaurants) industry is notoriously competitive and operates on extremely tight margins. More and more restaurants are investing in loyalty programs that go beyond a simple “points for spend”...Read More

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a digitally blasé consumer base. But although innovative tactics can be eye-catching...Read More

In a previous post we gave you some of the basics for getting started with an email campaign. As you think about the actual email messages you want to send, you’ll need to put some thought into your restaurant brand and how you communicate...Read More

The four key segments Qualitative research is at the core of how we develop customer centric loyalty programs that drive engagement and deliver economic impact. We have found that consumers don’t always act similar to how they responded in...Read More

Do rewards programs work? Is it worth it to offer discounts to your best customers? These are crucial questions for retailers to answer, especially in a time when traditional retail is threatened by the convenience of online shopping. But the...Read More

If getting some marketing initiatives off the ground is one of the many to-do’s on your list, consider email marketing. Why? Despite the buzz around online advertising and social media, the return on investment for email marketing has been...Read More

If you live in a world of penny profit the way grocers do, you can't afford to discount to people willing to pay full price. You also need to drive in footsteps to buy product that is literally perishable. So where does that leave you...Read More

You already know the importance of a strong loyalty program, but there are a few pieces that need clarity. Today, it seems that every retailer has some kind of loyalty program. But they aren't all the same. While these programs can be a huge...Read More