State lotteries are a huge business. In 2015, U.S. lottery sales totaled $73.8 billion (USD). Canadian sales reached $9.1 billion (CAD). Considering there are only 52 total lotteries in North America, that is impressive revenue generation by...Read More

Holiday is a period of disruption.  Every brand holds their cards close to their chests until the last moment, hoping to seize market share from competitors.  And the more dire their financial situations, the more likely they are to...Read More

In this time of heightened consumer expectations, loyalty marketers are always cognizant of changing customer behavior. Adapting to those changes effectively and seamlessly is an ongoing and arduous challenge. Loyalty360 talked to Nutrisystem...Read More

With the rapid use of mobile devices, brands have been utilizing different communication techniques to reach their customers. Within the past decade, apps have been developed by brands to increase customer interactions, but a few of their efforts...Read More

In my last article, I discussed what’s trending in loyalty with a focus on the importance of being able to identify and recognize your brands most loyal customers regardless of the channel they choose in which to engage. A key component of...Read More

Every touch point is an opportunity to engage customers. Maria Winans is CMO for IBM Watson Customer Engagement. She is responsible for managing all aspects of global marketing, strategy, and execution for solutions that enable business leaders...Read More

It can be argued that nearly every company today is a customer service company. Whether you are selling a product or service, something that costs $5,000 or $5, your company will succeed or fail based on customer loyalty. Yet, in the face of...Read More

Since Choice Hotels relaunched its Choice Privileges loyalty program in early 2016, officials have focused on spreading the word on their new benefits, coupled with timely promotions. One such promotion, which started Aug. 31 and continues...Read More

I don’t know how your marketing meetings go, but in my line of work I spend time with clients discussing results. The meetings go something like this:  Finance: How did the last email campaign work out?  Marketing: We had...Read More

Retail establishments routinely fight to win over the best customers. Those with expendable funds and/or a willingness to use credit to buy products from them. While its challenging, those that build the right customer experience have found...Read More