When you consider the current state of customer engagement and loyalty and where it’s headed, it appears that retaining customers is only going to become more difficult. Why? For one thing, instant access to more information means that...Read More

Well, here’s the obvious answer: it depends.   Over the past 24 years, The Lacek Group (TLG) has designed, built, and managed dozens of loyalty programs for airlines, cruise lines, car rental companies, automobile companies, hotels...Read More

Choosing the right gift card is just the beginning. We all know a successful rewards program engages and retains customers while driving sales — that’s a given. And with over 75% of millennial consumers participating in loyalty and...Read More

We have all seen him. He is the crazy fan at the football game with the painted face, the odd-colored hair, and the outrageous outfit matching the team colors. He stands up, pumps his fist, turns around, and urges the rest of the fans to stand up...Read More

There’s often a lot of focus on Customer Experience (CX) in industries like retail, banking and hospitality. This means lots of talk about the experience in store or similar, and in dealing with potentially millions of pieces of feedback...Read More

What happens when Danny Ocean teams up with Rusty, Linus, Frank and six other criminal geniuses to rob a casino (or three)? As each player brings a key skill to the table, the dynamic network of individuals tackle a common goal and pocket $160...Read More

Loyalty initiatives have been traditionally considered a better fit in the B2C rather than B2B space. With long, complex sales cycles and buyers that aren’t as responsive to discounts and coupons, many B2B marketers have rejected the concept...Read More

Customers today take a vastly different journey in their product purchases than in past years. As more than 70% of the decision-making process is often completed online before a buyer even contacts a sales person, power has shifted to the consumer...Read More

HelloWorld works with top consumer brands on structured loyalty programs, as well as those that want to encourage loyalty as an outcome, but do not have a formal program. In an era where loyalty has moved past a traditional points-based approach...Read More

Consumers today have endless choices in the brands they choose to buy from, the channels they engage in and the loyalty programs they are a part of. Customers now expect more than just value, convenience and simplicity from their preferred loyalty...Read More