Founded in 2000 and based in Atlanta, Moe’s Southwest Grill is a fast-casual restaurant franchise that serves high quality and fresh southwestern food. Moe’s loyalty program, Rockin’ Rewards, has more than 1 million members and...Read More

New market forces and rapidly evolving customer habits are leading many brands to rethink their marketing strategies. The primary reason for this shift is that many traditional tactics are no longer relevant. Since advanced digital and social...Read More

Advanced analytics techniques are enhancing loyalty program investment cases and helping to more consistently blend financial and marketing objectives. Most customers love being rewarded for brand loyalty, and businesses love loyal customers. It...Read More

In the subscription world securing customer renewals is our bread and butter. 80% of customer lifetime value comes through renewals. We always hope that renewals will happen as a matter of course, but sometimes they need a little gentle...Read More

Ask a sales or marketing manager to name the one tool they’re unable to live without and they will almost unanimously tell you a quality, customized CRM. Ask them which tool causes them the most grief and there’s a good chance you...Read More

Competition among loyalty marketers and their respective loyalty programs is fierce in the U.S. and so too in Australia. Just ask Blair Keenan, loyalty country lead at Mastercard Australia and New Zealand. “Australia is a very mature...Read More

Founded in San Antonio, Texas, in 1952 by George W. Church, Church’s Chicken is one of the largest quick service restaurant chicken chains in the world. Church’s Chicken CEO Joe Christina talked to Loyalty360 about the company’s...Read More

With more than 2.2 million apps in the Apple App Store and 2.8 million apps in the Google Play store, competing for mindshare can be a nightmare for publishers hoping to monetize their apps.   On top of that, Verto Analytics’ data...Read More

Most companies look at their bottom line in some way every single day. Whether it’s the sales manager reviewing monthly goals or the finance director pondering ways to trim overhead costs, being able to provide an ROI is invaluable to a...Read More

Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now spend billions each year incentivizing them to stick around -- 90% through some form of a...Read More