AdRoll is a leading performance marketing platform with more than 35,000 clients worldwide. Its suite of high-performance tools works across devices, helping businesses attract, convert, and grow their customers. The company is home to the world...Read More

Since the early days of marketing, marketers have struggled with determining the optimum amount of customer contact. Too much and you risk oversaturating your customers and degrading brand equity. Too little and you risk under serving their needs...Read More

CodeBroker recently conducted an online survey to study how consumers feel about their existing retail loyalty programs. Data was showing a downswing in usage, and we wanted to learn why consumers were feeling frustrated. For the survey we only...Read More

Business leaders across Marketing, Operations and IT agree on the need to collect, store, and connect customer data – from transactional data to survey feedback and social data. They are sold on the idea that this will enable great customer...Read More

It’s taken a while, but over the last few years, customer experience has hit the mainstream – and for good reason. Furthermore, organizations have realized the value a Voice of the Customer (VoC) program plays in delivering insights...Read More

When executed correctly, restaurant loyalty reward programs have been proven to increase average tickets sales, dining room traffic and repeat visits. The art of racking up points to claim future savings has become a comfortable formality for...Read More

It’s hard to imagine being in the marketing industry and not being inundated with data. Data-driven insights have given marketers a newfound ability to target, segment, and directly engage customers in ways that were impossible just a few...Read More

If personal data is the “new oil” of tomorrow, it needs to be treated as such. We should start viewing it as a precious resource and develop a new way to incentivize and reward individuals for contributing to the data economy.Viewing...Read More

As much as I hate to admit it, my phone is an extension of myself.  It's on me at all times, and gets juggled around while I do my daily activities - commuting, relaxing, working out and of course shopping.  I'm not the only one...Read More

In the past two decades, incredible advances in computer and networking technology have provided easy access to an exponentially increasing amount of information to billions of consumers at relatively little cost. Through mobile, digital, and...Read More