The summer season might be wrapping up, but the effects of the season will last a lifetime for many travel enthusiasts.  Summer is a time when many families take vacation, and for travel warriors, this means vacationing using hard-earned...Read More

Increased understanding of customer policies, enhancing customer satisfaction and boosting retention, through interactive, personalized video – online and in real timeProviding more personalized service in a digital world  Facing the...Read More

“The customer is always right” may have been superseded as a mantra for many companies, but virtually every business has a 21st century equivalent in its mission statement somewhere. “We put the customer at the heart of our...Read More

Eighty-one percent of consumers admit it is frustrating to deal with a company that does not make it easy to do business with them. In other words, when building and maintaining customer loyalty, make things as easy as possible for consumers to...Read More

Competition is heating up among consumer-facing companies, and loyalty tactics are increasing across the board. In fact, a recent report from Kitewheel found that 82.5 percent of all interactions on our platform were loyalty-based in 2016. There...Read More

As marketers, we understand how important the key elements of loyalty programs like personalization and real time are to delivering the best possible customer experience. Creating an environment that allows you to deliver on these preferred...Read More

  Today’s consumers are savvy and very clued-in. They are looking for good service, relevance, and a quality product- ultimately leading to an exceptional retail experience – without these, they will move on and shop elsewhere...Read More

Nearly every marketer and loyalty program manager today can recite industry mantras about the value of omnichannel interactions and the importance of rich, relationship-building customer experiences. But in the 20 years of designing, building...Read More

There are many challenges swirling around a company’s bid to create measurable experiences to drive customer loyalty. Loyalty360 talked to Bruce Pollock, Vice President of Strategic Growth and Planning at West, to find out more about his...Read More

Data seems to drive most marketing strategies today. Customer engagement relies on collecting data to create personalized customer experiences, and many loyalty programs have been referred to as an ideal data capture strategy. Once it is collected...Read More