Customer Journey Mapping is a well-documented practice that helps organizations understand and guide improvements in the customer experience (CX). When done effectively, it uncovers valuable insight into CX issues and opportunities, and it aligns...Read More

“With the continued cross-device behavior from email subscribers, more than ever marketers need to leverage data to reach consumers on their preferred device, with precise timing and a creative message that is optimized for the channel they...Read More

According to recent research[1], companies are already competing solely on customer experience.  Consumer expectations set the bar for customer experiences which directly impact brand loyalty. Therefore, understanding what your customers...Read More

As any marketer or customer service professional can tell you, the FCC’s Telephone Consumer Protection Act (TCPA) has had an enormous impact on their work. That’s because it requires them to obtain “prior express written consent...Read More

The most intimate form of marketing is loyalty marketing. Why? Because it’s all about engaging with your best customers, who’ve given you their personal information with the expectation that you’re going to recognize them for...Read More

Have you ever received a recall notification for an automobile you no longer own?  It might sound familiar. According to a J.D. Power analysis, recall completion rates lag behind the industry requirement – the total recall completion...Read More

The goals of digital transformation (DX) of customer engagement—the hyper-personalization, relevancy, real-time feedback and on-the-fly agility—none of that is possible without access to relevant data available at the right time. But...Read More

Your goals are straightforward: Motivate your customers to shop with you more often, entice them to spend more money every time they do, and increase the profits they generate. Unfortunately, you are competing with clutter that increases...Read More

I make a purchase, I get a text. I browse a website, I get an email. The world is moving in real-time so my loyalty program should be responding in real-time as well, right?     Great question.    When we talk to client...Read More

In an effort to continually provide exclusive, unique, and engaging brand content to our audience, Loyalty360 presents the latest edition of BrandBites, which features responses from brand executives regarding their most daunting marketing...Read More