We’ve heard the chatter for a couple of years now, brands are shifting their loyalty reward programs from only transactional rewards (points) to also offering experiences. In my colleague’s recent article Taking loyalty way beyond...Read More

Finding innovative ways to exceed customer expectations is no easy task. But, it’s a vital component in determining your business’ success. In fact, Gartner Inc. states that if you meet or exceed expectations of your customers, you...Read More

B2B loyalty has its challenges, fragmented, intricate channel landscape, concentration of buyers within one distribution channel, business relations that are influenced by various sometimes not-so-obvious stakeholders. It all constitutes an...Read More

We all want to be leaders of our industry. Thing is, you can have the best product or service in the universe, but if customers have a bad time interacting with your brand, then you’re staying firmly planted in the dust.   It makes...Read More

Everybody loves a reward - especially if it’s something you really want! Delivering personalized rewards that your loyalty members will actually use doesn’t have to be mind-boggling, and ‘loyalty codes’ in Movio Cinema, or ...Read More

Loyalty programs are evolving to meet the growing expectations of consumers. Customers expect to be rewarded for spending their money with a brand no matter how or where they make the purchase. They also expect that the brand will customize and...Read More

Chase’s Sapphire Reserve card with its too-good-to-be-true sign-up bonus—100,000 points—now has a cult-like following. But beyond the physical rewards, what is making people flock like moths to a flame? Despite its high $450...Read More

New wearable technology represents the POS frontlineWhat do you think? Will the increase in popularity for mobile payments help drive adoption of wearables by shoppers?You’re probably accustomed to wearable devices that keep tabs on steps...Read More

If your company is working toward personalization, you're on the right track. But if you're overwhelmed at the possibilities, remember that all you're trying to do is be human: Listen to your customers, remember what they say, and...Read More

Over the past few years, I’ve witnessed the cinema industry starting to take a leap forward when it comes to big data. Discussions have evolved from initially questioning the need for data, to how and what data to capture, to now being more...Read More