Prior to launching a loyalty program, developing a data collection structure will be imperative to the success of the loyalty program. By leveraging best practices for data collection, your structure will allow for accurate data capture which will...Read More

Once you define your customer experience strategy and begin the journey down it, you'll likely find a tipping point where people, data, technology and processes start to sync, and the benefits of the hard work become clear for employees and...Read More

Saying goodbye is never easy. It can be difficult and complicated, but when it comes to your email program it may be a necessary task. What makes it so difficult for marketers to say farewell? Largely it is tied to the fact that they still want to...Read More

In the current brand climate focused on revenue growth at all costs, the answer to driving customer loyalty is quite simple: Do what mom taught you.Or in other words: Just do the right thing.Across all industries from retail to airline, and CPG to...Read More

According to Forrester, "webrooming consumers will bring in $1.8 Trillion in sales in 2017." Marketers need to understand this new type of shopper. If you are not adjusting your strategies to keep pace with this new reality, you could...Read More

With over 2.5 billion smartphones on earth and the average U.S. adult spending more than three hours per day on a mobile device, the need for a mobile first strategy is clear. However, it’s not always clear what that...Read More

The retail bubble is finally bursting.For too long, retailers have remained bloated in store footprints and overconfident in mindset. Store experiences refused innovation for decades, while merchants ripped every dollar they could out of product...Read More

Customer analytics is rapidly evolving. Additional challenges and issues arise in this space with every new analytics tool, coupled with the incredible increase of customer information. By now, almost everyone in the loyalty industry agrees that...Read More

In the competitive world of retail, traditional brick-and-mortar stores are seeking new ways to connect with customers digitally. Building loyalty with customers comes down to being relevant to shoppers, whenever and however they choose to...Read More

The newly released GRIT CPR (Consumer Participation in Research) study showed that the majority of the people who have willingly given up their time, often for little or no reward, are dissatisfied with the their experience participating in...Read More