Messaging apps have quickly evolved from a vehicle for chatting with friends and family to a channel for commerce. While these apps have been popular for giving people ability to share GIFs, messages and photos with their close circles, they have...Read More

Flexible payment mechanisms as a central pillar of modern retailing.The term omnichannel may be overused and overhyped, but few would deny that a coherent omnichannel strategy is a fundamental business aim for forward-thinking merchants. Today...Read More

Customer experience is becoming a CMO responsibility, and the top marketing channels are those that lend themselves to personalizing that experience through effective use of data analytics and insights. In fact, customers have increasingly high...Read More

Online grocery efforts need to have a plan to deliver emotion as wellIn an already challenging industry, online grocery shopping could diminish a grocer’s by eliminating the biggest competitive advantage they have.Removing the personal...Read More

Designing a superior customer experience now requires the ability to adeptly leverage the power of mobile and various digital devices with near seamless flexibility. The approaching ubiquity of this technology, which has been exponentially...Read More

GameStop has built a devout and loyal following over the years, which can be attributed to many reasons, not the least of which is a memorable customer experience that resonates with its core audience. Loyalty360 caught up with Darin Smith...Read More

Loyalty is continuing to emerge as a critical differentiator for brands as each customer interaction deepens the relationship and drives loyalty with the brand. For digital marketers, this means understanding the role of email within this loyalty...Read More

In the post digital age, consumers are in the driver’s seat and your incentives have to flex in the direction of their demands.   Not too long ago, brands disrupted consumer entertainment to promote their products and services. Mass...Read More

If you’re planning an update to your digital customer engagement platform, it’s important to cover the technical aspects related to the platform, like data security and systems integration. However, taking an “if you build it...Read More

It’s time to shatter any lingering stereotypes. Without a doubt, midlife and older moviegoers, particularly those age 50-plus, are a powerful force at the box office. They bolster blockbusters, drive dramas, and create lucrative new niches...Read More