The employee engagement space is changing drastically.   Generational differences, the growing influence of millennials in the workforce, the diminishing unemployment rate, the economic growth rate—all of these are contributing to the...Read More

We’ve all been there: Two seasons into a binge watching session and you wonder, “Is the coffee at Central Perk really that good?” Or, “What would it be like to play, ‘Haaave you met Ted?’ with Ted and Barney at...Read More

Key Strategies to Promote Your Loyalty Rewards ProgramCustomer loyalty programs are a boon for retailers and ecommerce merchants looking to maximize customer engagement and retention. However, a loyalty rewards program is only as good as the...Read More

To keep customers active in your loyalty program, it’s essential to reward members beyond discounts and demonstrate the value of continuous participation. Research featured in the International Journal of Hospitality Management...Read More

After attending an exciting industry event last week, I came back to Minneapolis amazed by the amount of clients and retailers explaining their recent success with direct mail campaigns. Some saw anywhere from 6-10x the ROI in recent months. That...Read More

In our data-driven world, we have metrics for everything. From the number of steps we should take every day to likes on a social post, it seems easier and easier to quantify and measure success. If you’re a loyalty marketer, measuring the...Read More

How will transforming your POS affect your value chain?The humble point-of-sale (POS) device has undergone an evolution. Today, consumers and merchants alike are now looking to in-store technology – including the POS – to simplify and...Read More

The holidays are always a great time to give something back to your customers. Independence Day is just around the corner, so here are some ideas on how to engage your customers and encourage some summer time spend!Bonus pointsBonus point...Read More

When a company is considering taking their loyalty program global, there are technology considerations to ensure a successful global expansion. The benefits of productization are discussed in this video with Cindy Faust, VP Global Client...Read More

The retail industry right now is a volatile environment, and its constant change is posing interesting challenges to those within. Some of the latest trends affecting the state of the industry include online channels, the emergence of small...Read More