Trust is a fundamental and emotional attribute that consumers look for when selecting an insurance provider. For insurance marketers, fulfilling the expectation of trust is an integral part of setting the foundation for building the customer...Read More

As a vendor, you understand the importance of recognizing your top channel sales performers, but to say this is the only solution to generating results leaves 75 percent of your partner’s sales organization disengaged. Driving overall...Read More

Loyalty programs will help get people to like your company, but they won’t make people fall in love with it. What’s the difference? Well, when you like a flower, you pluck it out from the ground, right? When you REALLY like a flower...Read More

Many of today’s loyalty programs focus on acquisition--getting as many members to sign up as quickly as possible--but don’t seem to take into consideration how to keep members engaged once that oh-so-brief honeymoon phase is over. In...Read More

When designing a loyalty program, it is important to consider your organizations long-term growth plan. Considering long-term growth by incorporating a holistic vision for your business and for your loyalty program, allows you to go beyond the day...Read More

Next generation of event app debuts at Loyalty Expo 2017; Stellar Loyalty CMO Narina Sippy to moderate panel on Customer Loyalty in Travel & EntertainmentFOSTER CITY, CA – April 28, 2017 – Stellar Loyalty, Inc., the consumer...Read More

Many organizations compile customer data and establish key performance indicators (KPIs), but there is immense value in going beyond the high-level numbers. As Director of Insights and Analytics, Jonathan Adler helps global brands understand...Read More

To ensure the value proposition of your loyalty program is relevant, compelling and effective, it’s important to maintain an eye on trends in the loyalty marketing space. At Movio, we are always exploring fresh ways in which to connect and...Read More

Every day there’s another discussion on retail, store closings, and many articles pointing the finger at Amazon. Aside from Williams-Sonoma, most retailers haven’t seen a significant shift to online sales. There are many retailers that...Read More

The information age and the internet changed everything. Knowledge is power and consumers are more informed today than ever before.  The internet has allowed consumers to bypass the gatekeepers along the information highway and shifted the...Read More