What are you doing to measure the indirect benefits of your loyalty program?You know you need a loyalty program to run a successful credit card program. But margin pressures mean program performance is constantly under scrutiny. To make sure your...Read More

Customer loyalty programs were a novelty in the late 1970s. American Airlines broke ground in loyalty marketing by introducing the Advantage Frequent Flyer program. Most loyalty programs have not changed very much since that time. Until a few...Read More

What’s the employee sophomore slump?  According to CIO.com writer Sarah K. White in her article, “How to use gamification to improve employee engagement,” it’s when “the high of a new job wears off...Read More

Recently, a major retailer asked Lenati to assess its loyalty rewards program, which had first launched in the late 1990’s. By one metric—retention rate—the retailer’s program was still successful. But the program was...Read More

Do you want your customers to feel emotionally engaged with your brand? Of course you do. Neuroscientists have proven, through fMRI brain-imaging studies, that emotions have a very strong impact on brand choice. Whether you’re in retail...Read More

You know what’s really fun? Pretending like you work in a perfect organization that sells a must-have product or service and enjoys a loyal customer base and a 0% churn rate. You know what’s slightly less fun? Realizing that all the...Read More

Using behavioral analysis to extend the life of cardholders while reducing costsAccess to credit remains problematic for many people as restrictions resulting from the 2008 financial crisis continue to have their impact. Consequently, prepaid...Read More

Airlines have come to innately understand the value of an existing customer–versus the cost of obtaining a new one–and that it makes good financial sense to reward loyal customers. After all, the lifetime value of a loyal customer...Read More

Evolving consumer attitudes, desires and technology preferences make it critical for marketers to know how to engage their customers in a compelling, authentic manner.  To sustain growth, brands must create a customer experience that builds...Read More

Loyalty programs are a dime a dozen. In fact, the average American household participates in almost 30 different loyalty programs—spanning retail, financial services, travel and other sectors—but is active in fewer than half of these....Read More