Overarching theme for 2017? ConvenienceConvenience to customers has long been the name of the game. And attending last month’s NRF Big Show, I saw how much it still is. But the ways in which convenience matters continue to change, and they...Read More

Having the same cable/internet provider for well over a decade, I openly admit that my expectations from this company are to 1) know me and recognize that I’m a loyal customer, 2) make it easy to do business with them, and 3) have positive...Read More

In a technology driven world, what are the key trends for retailing?From self-driving cars to mobile payment systems and biometrics, technology is changing the world at an extraordinary pace – but how is it expected to shape the future for...Read More

With so many conflicting priorities, is it realistic to align your sales and marketing teams in 2017? Although it may be easy to claim that these parts of your business work together like ‘peanut butter and jelly’, is there any truth...Read More

In our recent series about color pairings in logos, we highlighted the surprising effectiveness of yellow and brown combinations. Colors evoke certain feelings and associations, and yellow and brown are no different. And as it turned out...Read More

Providing great experiences for customers has become an important goal for many companies today.They recognize that creating compelling experiences is the best way to attract, retain and delight customers; engage employees; and differentiate their...Read More

There’s been a lot of recent press about quick service restaurants (QSRs) and the advancements in technology that are attributed to well performing loyalty programs. As we learned through an online study of 400 millennials conducted by...Read More

Our team has been thinking about the changing customer quite a bit lately. As a leader in customer insights and customer loyalty, we quite literally see the customer change before our eyes through the actions they take with our clients.What we...Read More

Online and mobile shopping is one of the most popular methods of buying what you need. But even with personalized content recommendations, personal shoppers and a host of other technological improvements, much of it still feels very impersonal...Read More

Not long ago, most marketing efforts were confined to a relatively small quadrant of people’s lives. Mass media, marketing, and advertising freely span television and radio broadcasts as well as other forms of omnipresent marketing such as...Read More