Aimia’s annual Loyalty Lens research study tracks customer attitudes to brands, data sharing and privacy, and engagement with technology. This year’s edition offers insights on how customer attitudes are changing regarding the exchange...Read More

It’s easy to send an email. Anyone can do it. But using email to make it easy for prospective customers to schedule a call or meeting with your business, isn’t. In order to actually increase a customer’s loyalty to an...Read More

Just 20 percent of U.S. shoppers complete a purchase on their phone after placing an item in their virtual shopping cart. At the same time, mobile engagement is highly correlated with purchase intent, with more than 70 percent of mobile searches...Read More

Over the years, marketing has become a very significant tool for a competitive edge. The business environment, however, has become quite complex as well. From the very top down to the very customer end, processes have evolved and there is visible...Read More

Last week, at the world’s largest retail exhibition – the National Retail Federation’s BIG Show in New York City – people talked a great deal about making data-driven decisions. Although the traditional services of the...Read More

The topic of loyalty programs in the digital age has emerged directly from our observations and discussion with customers. We saw many companies struggling to assess and select, from a vast pool of tech novelties, which innovations were a better...Read More

Everyone likes to feel special, like an individual, like they matter. Such recognition forms a central aspect of our identity, and it helps carve out our sense of place and purpose in the larger constructs of society and culture. This sense of...Read More

Everyone likes to feel special, like an individual, like they matter. Such recognition forms a central aspect of our identity, and it helps carve out our sense of place and purpose in the larger constructs of society and culture. This sense of...Read More

“The grass is always greener.” The saying applies to many situations in life and marketing is no exception. Today, there’s so much focus on customer acquisition, but in many cases, merchants already have the most valuable players...Read More

It’s hard to imagine American retail without financing. Since the 1930s, consumer financing has fueled consumer spending and made major purchases possible for generations of shoppers. Imagine the shopper in the 1930’s.  When the...Read More