Be nimble. Make sure your marketing plans can adapt to change. Sound familiar? That’s the life we live as marketers in the era of digital transformation. Although we spend months in planning sessions to ensure i’s are dotted and t...Read More

eMarketer’s recent study suggests loyalty programs influence many customers as to where they decide to shop during the holidays. In fact, it states that over half of US internet users believe the presence or absence of loyalty programs will...Read More

Never before have brands had access to so much data. Yet never before has there been so much duplicate, disconnected and inaccurate information collected about their customers.Marketers, it appears, are suffering from an identity crisis. And their...Read More

Sponsored by GenesysToday, it should be easier and faster than ever for a brand to engage in a two-way dialogue with customers and take action on the communication. Traditional feedback mechanisms - like survey, focus groups and call...Read More

2016 is wrapping up, but the trends we’ve seen throughout the year will continue to make an impact as digital transformation forces brands to take a “customer obsessed” approach. A personalized customer experience has the power...Read More

In today’s retail world, customer retention programs can really strike a chord and make a huge positive difference in a company’s overall annual sales. The only way to a better customer retention program is to create a robust loyalty...Read More

Imagine that you have access to the best seats available at any sporting event at a fraction of the cost. What if it became possible for you to sit courtside at the NBA Finals or behind home plate at the World Series? An experience that is...Read More

7 contrasts IT Executives need to know before making investments   Technology has upended industries, capabilities, and functions, and has the ability to automate a great number of tasks. The evolution of technology has meant the automation...Read More

This week in retail started with the news that Amazon would be opening Amazon Go, a cashier-free, app-based shopping experience concept that I am almost certain will grow into a chain with hundreds, if not thousands, of locations. Amazon pretty...Read More

The marketing landscape is constantly shifting and many established brands are struggling to find sure footing. Emerging combinations of digital, mobile, and social technologies are altering the way consumers perceive and interact with brands...Read More