Hardly a day goes by without seeing an article or research piece that explores the topic of marketing to Millennials. We’ve all heard the story… Millennials act as “tastemakers” for the general population. They ...Read More

What Shoe Carnival marketers wanted was more value in the program. There was more to it than just increasing the number of participants. What the brand wanted was members whose loyalty could become a true business advantage to...Read More

What are the challenges that are keeping brand executives up at night? Loyalty360 brings you exclusive insight from CEOs and CMOs at leading brands as they talk about the challenge of keeping up with new technology, navigating the promise and...Read More

Loyalty360 brings you exclusive insight from brand executives concerning the marketing challenges they face. Today’s CEOs and CMOs at leading brands stay up at night wondering how to leverage technology and data, how to acquire and retain...Read More

What’s Keeping CMOs Up At Night? What Can They Do About It?It’s truly an exciting time to be a marketer. New technology, massive customer data and emerging tools promise to reveal new strategies for understanding the customer and...Read More

Loyalty360 brings you exclusive insight from brand executives concerning the marketing challenges they face. Today’s CEOs and CMOs at leading brands stay up at night wondering how to leverage technology and data, how to acquire and retain...Read More

Loyalty Landscape is an honest and confidential evaluation of the most important and dynamic facet of marketing: Customer Loyalty! Loyalty360, through our proactive outreach, has been collecting loyalty marketing data over the past year....Read More

According to a new Executive Brief released by Loyalty360 – The Loyalty Marketer’s Association, over half of marketers anticipate that the budget allocated to content marketing will grow in the next fiscal year. The study also shows...Read More

Taking a look back at 2011, several key trends greatly impacted the world of customer loyalty. From working to infuse gamification and mobile into loyalty programs, to contending with the explosion of social shopping and desire for immediacy of...Read More

Loyalty 360 provided an insightful webinar on one of the most dynamic forces in the marketing arena- gamification on Thursday April 26, 2012 at 1 PM EST. People have fundamental needs and desires - for reward, status, achievement and competition...Read More