Online retailing may have grown in leaps and bounds, but brick-and-mortar stores still account for the lion’s share of retail sales, projected to remain as high as 90% in 2018[1]. The in-store experience is therefore still a prime focus for...Read More

Social media is impacting loyalty programme strategies and becoming an important communication tool between brands and customers. Playing a significant role in people’s lives, the importance of social platforms in their everyday routine is...Read More

Thanksgiving is just around the corner. Which means so, too, is one of the busiest travel periods of the year. While AAA hasn’t yet released its annual Thanksgiving travel forecast for 2016, last year nearly 42 million Americans hit the road...Read More

Get ready – Black Friday is almost here. Are you sure you’ve checked off every holiday preparation on your list?If you’re a retailer, the holidays will bring a surge of traffic to your site. Loyal customers who you see regularly...Read More

It now seems odd to think that, not long ago the term “customer-centricity” barely existed in the marketing lexicon. The customers themselves, of course, were always significant, but typically only as ends to a means. As long as these...Read More

In an effort to continually provide exclusive, unique, and engaging brand content to our audience, Loyalty360 presents the latest edition of brandbites, which features responses from brand executives regarding their most daunting marketing...Read More

Before success can be achieved, business leaders need to put into place a process that creates the right value proposition. And this applies to both new companies and established brands alike. When considering the pace at which modern...Read More

Harley-Davidson is a legendary brand, and the brand loyalty it has inspired among generations of devoted advocates is equally legendary. But the brand is still not without its own customer engagement challenges. Just like so many other brands...Read More

Red Lion Hotels Corporation (RLHC) is aware of how customer loyalty has forever changed and the new forces behind its evolution. It recognizes that travel and hospitality loyalty programs are a key customer engagement strategy, but RLHC...Read More

Marketing used to be primarily focused on acquiring new customers or winning back lapsed customers and, in many respects, it still is. There is a growing focus, however, on retaining and rewarding the best customers first. In an age of...Read More