In today’s data-driven landscape, companies increasingly recognize the importance of customer data to drive personalized experiences and build lasting relationships. One emerging strategy gaining traction is the collection of zero-party data...Read More

Choosing a loyalty platform is one of the highest-stakes technology decisions a marketing or product team will make. Get it right, and you unlock years of customer engagement, incremental revenue, and operational speed. Get it wrong, and you...Read More

The best ecommerce loyalty programs are growth systems built to change customer behavior, protect margin, and make every interaction count.Most programs blur together as "earn 1 point per dollar, redeem for 10% off." The strongest ones...Read More

Sephora's Beauty Insider program has grown to nearly 46 million members, a 75% increase over five years. Ulta Beauty Rewards now counts 46 million active members, with approximately 95% of total sales flowing through the program...Read More

The best retail loyalty programs in 2026 share a defining trait: They have moved beyond points-per-dollar mechanics. Forrester found that the programs getting the most attention use gamification, experiential rewards, and member-only...Read More

Applebee’s Offers Half-Price Appetizers to Late Night CrowdApplebee’s recently launched half-priced late-night appetizers to compete with late-night deliveries and appeal to Millennials and a younger audience. The offer is only...Read More

Today’s customers want to feel recognized, valued and connected to the brands they choose. This lookbook explores how strategic customer gifting supports key moments across the customer journey, from influencer campaigns to product launches...Read More

As competitive and economic pressures increase, earning customer loyalty can be harder than ever for brands. Many consumers regularly switch brands despite loyalty program membership or trade down to lower-priced products.But many brands are in...Read More

Company Type: Complementary Loyalty Technology with Supporting Services   Core Offering(s): Travel Rewards and Redemption Solutions, Employee Engagement and Recognition   Target Industries: B2B, Finance/Banking...Read More

Customer expectations are evolving fast, and brands that want to build lasting loyalty need to evolve with them. New global research from Kobie takes a closer look at the behaviors, emotions, and expectations shaping customer loyalty in...Read More