As the renowned management consultant Peter Drucker once said, “The purpose of a business is to create and keep a customer.” To that end, as marketers we often ask ourselves: every customer has potential, right? Wrong. Unfortunately...Read More

When customer service at a local My Home store first took the call from a concerned loyalty member, it seemed like a routine case of points not properly credited to the member account. Maybe the magnetic stripe was not read? Maybe the customer...Read More

Brands have assigned certain days -- even weeks -- to doling out discounts and freebies ever since the earliest days of marketing, with festivities like 7/11’s Free Slurpee Day, Amazon Prime Day, or even Chipotle’s annual Halloween...Read More

For Meredith Wenz, director of marketing at Auntie Anne’s, loyalty is synonymous with the company’s customer base. That is a great feeling for any loyalty marketer, but, retaining those customers and maintaining their loyalty are two...Read More

Hilton Worldwide officials don’t just talk the talk when it comes to technology innovation. They walk the walk and constantly work on innovating and updating their technology offerings. Hilton recently announced new upgrades to its Hilton...Read More

In a recent study Epsilon conducted in partnership with Econsultancy and Conversant, which surveyed 220 business-marketing executives in North America, we learned that only 12% of brands have a single view of their customer across devices, time...Read More

For any loyalty marketer, finding those emotional connections with consumers can be elusive, but when they are found, they represent that connective element that drives and maintains customer loyalty. For Fanatics, the largest online retailer of...Read More

Digital transformation isn’t just another buzzword. It’s a business imperative and if you’re falling behind in the race, you may have a hard time catching up. A recent PwC survey revealed that 77% of more than 1,400 CEOs across...Read More

Ryder officials always monitor their all-important customer relationships. But, when the starting point for those relationships isn’t functioning as it should, a change had to me made to ensure keen customer engagement and brand loyalty...Read More

Hey retailers! The holidays are fast approaching – are you ready?This festive time of year presents the perfect opportunity to delight customers while increasing their loyalty to your brand. We’ve all experienced the hell known as...Read More