I’ve got a thousand sound bites about Super Bowl advertising: It’s basically selfies for brands. It’s the opposite of 1:1 marketing. It’s a cross-category free-for-all, growing in risk rather than opportunity given its...Read More

A new marketing paradigm has hatched, and it’s growing.  Where there was once division between marketing and IT teams now there is unity. Where technology once struggled to meet marketing objectives without clear attribution, now it...Read More

It’s the Age of the Customer, the era of the Internet of Me. Brand names and physical footprints are no longer the decision-drivers they once were. Consumers have turned their trust to whatever they can pull up on their smartphones, from...Read More

Are your email marketing campaigns hitting a stalemate? Maybe your open or click-through rates are dropping off, your content is lacking pizzazz or your subject lines are sounding more clichéd than clever. You’re far from alone if your...Read More

DEMOGRAPHICS AND KEY TRENDSAs a generation, Millennials are the most populous generation in America’s history.There are an estimated 75.4 million Millennials in AmericaAbout 1 in 5 of the 43.5 million mothers in America are MillennialsWithin...Read More

In today’s mobile-driven marketplace, and with the rise of the Millennial “always on” consumer, having an app complement a retailer’s marketing strategy has become table stakes. Apps have evolved from simply being an...Read More

Social media has always been a visual experience. From the invention of Facebook, one of the main attractions was the socialization of pictures that could be shared and viewed.Fast-forward a decade or so and the same holds true, but visual...Read More

In a space that is evolving by the day, it is more important than ever for marketers to stay ahead of the mobile technology and trends that consumers are demanding. As we kick off the new year, here are some trends that we see as key components to...Read More

The term might be outdated, but the idea of bringing teams together to solve big problems has never been more relevant.The word “hackathon” has no clear origin. I’m a runner, so I like to think that the word is a combination of...Read More

Visual content, including video, played a major role in all digital media marketing campaigns in 2016 and will continue to play a greater role this year and beyond. Our global society has moved from reading text to watching videos. The pros...Read More