Customer service might mean different things to different brands. But for VIZIO, its commitment to customer service means everything. “We truly believe our customer service program is a key component when it comes to setting VIZIO apart in...Read More

When you’ve done everything you can to compete on price or service, and you’ve lowered your operating costs as much as possible, where else can you gain a competitive advantage?   Through customer loyalty.   But consumers...Read More

The faces that customers first see with any brand can be a make or break experience. Kelly Linstroth, director of marketing & fan insights for the reigning World Series Champion Chicago Cubs, talked to Loyalty360 about how employee loyalty...Read More

In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence and share how applying these imperatives will transform your marketing tech.  To dive...Read More

Marketers face a great time of uncertainty. We are now in the midst of a consumer renaissance or even, some might say, a revolution. Brands and marketers are no longer able to rely on established consumer trends, old buying patterns, and...Read More

Loyalty is about creating relationships with your best customers and all great relationships are reciprocal. In loyalty, that typically means that if a customer spends a certain amount of money with your brand, you give them a something they want...Read More

Three Reasons Why CPG Loyalty Will Dominate This YearThe Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone. The conventional and the traditional...Read More

So you've already consulted the matrix and have a more well-rounded idea of what communications your customers are already getting from your company. Now it's time to consider the types of conversations you're having with customers...Read More

What if everyone finds out you’re not perfect?What if your customers learn about everything that’s wrong with you and your business? Your every past mistake, every public misstep, every business failure?Will they abandon you...Read More

Picture the scene: you’re trying to share a video with a couple of friends to illustrate a point you’ve been arguing about for the last half hour. As the video loads, an ad pops up at twice the volume of what you’ve been playing...Read More