The state of loyalty is in constant flux. This has never been more apparent than in 2017, as new trends, strategies, and practices continue to evolve the industry, and marketers are challenged with making their loyalty initiatives stand out from...Read More

We are commonly asked by clients, new to loyalty, "What technology should we integrate, and how long will it take?" The question has roots in both budgeting (how long = how much) as well as expected timing until the program’s...Read More

Let me state the obvious: the retail bubble has burst. There’s no other way to say it when retailers are closing stores and filing for bankruptcy at a record pace. But there is life left in retail, as evidenced by retail experimentation from...Read More

How can QSRs benefit your business?Waiting in line for what was meant to be fast food can take the edge off a tasty meal. But quick service restaurants (QSRs) are complicated operations: real-time manufacturers serving hundreds, if not thousands...Read More

Recently in Business Insider, Hayley Peterson argued that Tinder’s affect on culture is now affecting retail, as a generation of consumers accustomed to swiping for a more relevant romantic match are taking the same philosophy...Read More

CodeBroker recently surveyed 1,207 US shoppers on a wide range of loyalty program topics, from loyalty program usage, to top pain points, to changes consumers would like to see to make it easier to engage.Decline in Loyalty Program Usage Loyalty...Read More

Gaining new customers as quickly and efficiently as possible is the best strategy for sales growth. Or so was once the prevalent thought.   Today’s marketing experts are quickly learning that retention is the best way to make the most...Read More

On the surface, loyalty marketing seems to lend itself to certain industries more than others. Marketers in all industries are quite aware of studies that prove how effective loyalty programs can. Program members are much more likely to be word-of...Read More

Month after month, Jacob and Emma, a couple in their early thirties, are racking up loyalty points based on their purchases at the nearby home improvement store where they often shop. A recent email from the retailer urged them to check out the...Read More

I can’t click around on my iPhone for 10 minutes without landing on an article about generations and advertising. It’s an obsession with marketers these days: What makes baby boomers, gen-Xers, millennials, and post-millennials&mdash...Read More