Creating engaging experiences to drive customer loyalty might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. At...Read More

This post originally appeared on the PullString blog.  Unless you’ve been living under a rock for the last twelve months, you’ve heard about voice assistants.  They go by the name of Alexa, Google Assistant or Siri and...Read More

It’s impossible to dispute the effect that merchandising giants like Walmart and Amazon have had on the retail industry, and now with the launch of Amazon Go, Amazon’s very own supermarket, grocers everywhere are wondering what it will...Read More

As 2018 whirrs into life, we continue to be bombarded by stories of robots. They’re going to make everything wonderful! They’re going to make everything terrible! Everything is changing! They want my job! Every headline and prediction...Read More

For restaurants and retailers, gift cards and rewards programs offer a subtle yet powerful way to boost revenues.   Customers like gift and rewards programs, According to Wallethub.com, in 2017, sales of gift cards totaled an estimated...Read More

Creating relevant and engaging experiences for customers might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. We...Read More

It might seem like Amazon started ecommerce, but the beginning of the monetization of the internet happened in a rudimentary marketplace for used computers. In 1983, Boston Computer Exchange established an electronic salesfloor on a public access...Read More

Influencer Marketing is no newbie, the buzz term has been in the industry for some time now, but it seems to be gaining attention – especially in automotive circles. Based on the concept of influencer marketing, celebrity endorsements have...Read More

As marketer’s accountability to their business organization continues to broaden with the evolution of  marketing / sales unification (think smarketing), their understanding of the customer journey needs to keep up the pace. While the...Read More

When done right, a rewards program can establish strong connections with customers, cultivate brand loyalty and even drive sales. A 2017 MIT Sloan Management Review study revealed that companies with high-performing rewards programs were more...Read More