Evolution in consumer payment preferences and changing legislative requirements for cash payment are bringing new opportunities to Lottery’s. Most Lottery’s still operate under “cash only” laws prohibiting the use of...Read More

As broadcast and digital channels grow closer together, Big Game advertisers are quickly adapting their campaigns to extend beyond the traditional prime-time television spot. Merkle’s sixth edition of the Digital Bowl Report provides an...Read More

For restaurant marketers, data-driven marketing is the key to growth.As technology evolves, consumer behavior and preferences are changing. An Epsilon study found that 80% of consumers want personalized experiences from brands, including...Read More

My prediction for 2019 is that, for many companies, this year will be “The Year of Predictions.” Companies will discover that there is a more cost-efficient method to building “mountains of models” and making huge volumes...Read More

Marketers constantly waffle about whether loyalty programs are effective at retaining shoppers and improving the customer experience. Notable loyalty programs like Target’s boom and bust, with new iterations emerging nearly every...Read More

In today’s global landscape, marketers are continuously thinking about how they can advance their programs and technology applications to keep up with the evolving consumer behaviors. The successful U.S. based loyalty programs brands have...Read More

Loyalty programs are on the move. Can yours keep up?Customers want stronger loyalty programs that transcend transactions. In 2019, loyalty programs need to understand customers on personal terms; forge reciprocal relationships that aren’t...Read More

True loyalty requires passion. A customer who won’t switch brands for a better price has an emotional connection to the brand, not a rational one.  People rationalize their loyalty by saying the product is higher quality, or the company...Read More

Online shopping and home delivery have had a dramatic impact on the grocery sector.2018 was a challenging year for the grocery sector, with changes in consumer shopping behaviors and competition from alternative retailers forcing many to re...Read More

CPG brands are finally embracing e-commerce, but there are still hurdles ahead.CPG brands know they need to embrace e-commerce channels to thrive in today’s market. Experts predict that by 2025, 10% of global fast moving consumer goods...Read More