These days, over 50% of your eCommerce traffic comes from mobile.
The conversion rate for these mobile visitors, however, is just 1.6% — less than half the rate of desktop and laptop users. For your brand, this presents both a serious challenge and a major opportunity.
Mobile shoppers are often doing more than one thing as they browse on their phones: an average mobile site visit in 2018 was 50% shorter than a desktop visit. This means it’s....