If your brand has a loyalty program, there’s a good chance that it was created initially to get more customers in the door… and keep them coming back to buy more. These programs were intended to offer savings and make consumers...Read More

We’re living in a time of great disruption for brands and customers, with our day-to-day lives and routines, relationships and financial well-being being upended by the COVID-19 pandemic and associated travel restrictions, lockdowns and...Read More

We know that at least 1 in 2 consumers is willing to spend more to buy from a company that drives positive environmental impact (Nielsen). More specifically, members of Gen Z are willing to pay up to an extra 10-15% for certain sustainable...Read More

If your brand doesn’t earn active participation through experiences that make customers feel appreciated and understood in a human way, they’ll find a new brand that does. When we ask customers about the brands they are most loyal to,...Read More

Navigating the COVID-19 crisis is uncharted territory for everyone. Companies are drastically changing their operations as cities and states respond to the outbreak. Many Americans find themselves sheltering in place and millions are working from...Read More

As much as a business will rely on its internal sales team to advance its commercial direction, many businesses utilise external channel partnerships to drive sales. Brands will commonly use a re-seller or distributor network to drive uplift in...Read More

While marketers, academics and the broader business community focus the bulk of discussion on customer loyalty to B2C applications, there’s no debate that customer loyalty is at least equally important for B2B enterprises. The sheer size and...Read More

Companies around the globe are rethinking the mantra, “The show must go on.” As coronavirus numbers continue to grow, so does the number of events and conferences being cancelled. With travel restrictions, concerns about large...Read More

This article was originally published in the “How to Overcome the 5 Biggest Retail Challenges of 2020 with Premium Loyalty” eBook. The strategy for many companies in recent times has been fast growth at all costs &ndash...Read More

Loyalty360’s Top 4 Trends in Customer Loyalty for 2020, were selected by a group of more than 75 representatives from Loyalty360 brand members. These topics will not only guide Loyalty360 content, research, benchmarks, community, and...Read More