The Cloud is a major driving force of the current digital revolution. There is no question about that. Providing instant access and high availability of systems and services, it has become a refined tool desired by companies from all industries...Read More

We know the expected role of government and health officials, but what about brands?It has been over 70 days since the first case of COVID-19 was discovered in the United States. Since late-January, the definition of “normalcy” has...Read More

When everything around us changes overnight, we’re left wondering how to navigate new realities. In the moment, we sometimes forget that we can lean on old business principles, like old friends. One of the basic principles of business...Read More

Last year we saw many retailers focus on revamping or reinventing their loyalty programs.This trend has continued into early 2020 with several top companies like Panera, Walmart, and Publix.They are in very different verticals but...Read More

In these unprecedented times, businesses across the world are scrambling to adapt to new ways of working. And while change might seem uncomfortable, the global outbreak and spread of the coronavirus (COVID-19) gives organizations no option but...Read More

National Car Rental’s Emerald Club and Enterprise Rent-A-Car’s Enterprise Plus programs are both extending their elite statuses for members for one year. Statuses that were set to expire on February 28, 2021, have now extended their...Read More

In order to flatten the curve of COVID-19, restaurants have been ordered to close their doors to customers. While we hope businesses will reopen safely in due time, we’re left to navigate these unchartered waters. Yes, some guests are...Read More

To manage the business curve of COVID-19, start by understanding the three phases of this crisis: Panic and Disruption, Fear and Isolation, and Recovery and the New Normal.Today we are publishing our first thoughts on how organizations should...Read More

To keep customers active in your loyalty program, it’s essential to reward members beyond discounts and demonstrate the value of continuous participation. Research featured in the International Journal of Hospitality Management...Read More

Sometimes a single B2B/ B2C brand can have multiple, disconnected loyalty reward programs to drive different business objectives. The most recent example of such situation which had everyone talking was the Marriott Bonvoy rewards program. This...Read More