The following article was originally published in Adweek here The novel coronavirus pandemic has ravaged many retailers in the U.S., leaving some legacy organizations announcing bankruptcies and others reeling from layoffs.However, some...Read More

How much do you feel supported during the crisis? That’s the customer data every company needs during the crisis, but very few have. With its own customers feeling pressure, and with traditional interactions scrambled, enterprise...Read More

Even though some states are reopening, many consumers are still taking a wait and see approach to getting on with life as we used to know it. Shopping habits have likely been changed forever. Consumers are shopping less but more in bulk and...Read More

Originally published on Forbes.As many parts of the U.S. loosen their COVID-19 restrictions, many businesses are heading into the Explore phase, the first of three phases of recovery that I’ve previously defined. To understand...Read More

Flashback to 1978. A group of friends gathered around a Space Invaders machine, accidentally spilling Pepsi on the floor due to excitement.Their buddy is about to get those last few points that will let him enter his three initials on screen...Read More

As we continue our content series on how brands are managing the business curve of COVID-19, we explore how leading CPG brands are seizing the opportunity to emerge from COVID-19’s disruption more relevant—and more human...Read More

Financial institutions were in a unique position at the outset of the COVID-19 crisis. Here’s how they responded and what the implications are for an industry slow to change.The COVID-19 crisis has brought about a uniquely devastating mix of...Read More

When COVID-19 hit, many Vancity employees saw their workload skyrocket, said Tony Xu, Research Consultant for the Canadian credit union.The global pandemic affected not only Vancity employees — many of whom were suddenly working from home...Read More

Building customer loyalty has always been challenging. And with today’s uncertain environment, strategies for forging loyal bonds with current and future customers are more critical than ever.  Businesses that have had to temporarily...Read More

Due to the COVID-19 pandemic, the travel and tourism industry faces an unprecedented crisis. Like any unforeseen situation, the challenge is not the circumstance itself, but how brands navigate their way out of it. The industry will re-enter into...Read More