In order to be successful and effective, companies must design digital experiences that are accessible, and inclusive of all audiences.  Inclusivity drives participationAccessibility has become high on the priority list for many companies in...Read More

The sudden emergence and threat of COVID-19 has fundamentally changed the way we live and the way we do business. In some cases, organizations have been able to shift online, but many others have had to close their doors. No matter where companies...Read More

In the last few weeks we have seen that a lot of what we did in physical spaces can be done online: exercising, visiting museums, watching concerts, and wandering around national parks to name a few. Most of it for free too. But when we...Read More

We don’t know the exact timetable, but if we believe recovery is closer rather than further away, these key considerations might help us prepare for the hard decisions ahead.As COVID-19 and its impacts on businesses continues to take center...Read More

The COVID-19 crisis abruptly changed our buying behaviors and attitudes as we adjusted to new routines. With many areas of the country seeing a lift in restrictions, Social Media Link asked 5,800 consumers as part of our ongoing research series...Read More

I’ve studied human behavior for decades, examining how people respond to their environment as customers, employees, and leaders. Humans are amazingly resilient—for the good and bad. Even after facing disruptive events such as an...Read More

Mitigating the customer impact of COVID-19 will require steady brand leadership and empathy – learn what it takes to weather the storm and come out ahead on the other side. For brands and customers, we are living through an extraordinary...Read More

Given the current situation with COVID-19, businesses are facing uncertainty and have more questions than ever around the pricing of existing and new products. Typically, companies would engage in research (i.e. surveys, interviews and...Read More

In this rapidly changing environment, opinions, attitudes, and behaviors are evolving almost daily. Social Media Link has tapped our direct access to millions of consumers to keep a pulse on consumer sentiment throughout the COVID-19 crisis. Our...Read More

How do you stand out in the crowded insurance market? It’s a question that brands across the world are asking themselves, including Scandinavian giant Tryg.The rise of comparison sites in the last 5 years has seen the industry often reduced...Read More