We’ve talked at length about how to do better email marketing. We have white papers on improving deliverability and sender reputation. Granular data reports in conjunction with industry thought leaders surveying thousands of consumers...Read More

 Taco Bell doesn’t call the person who buys their burritos, tacos, or nachos a typical customer, not when some of them have the company’s logo tattooed on their skin, or a few have even gotten married in one of the chain’s 7...Read More

Prefer to watch instead? Diva shares how to engage employees in this video.Recently I’ve been ideating with a couple of enterprise brands around how to engage their internal audience. With entire workforces working remotely and some...Read More

Does anyone recognize the image above? This is the Tibet Road on the border of Tibet and China, one of the most treacherous roads in the world. It represents the traditional customer journey map brands try to create with their customers. Long...Read More

Amazon just announced that Prime Day is delayed to October.Since 2015, Amazon Prime Day has served as a holiday in July for millions of consumers who want great deals and are members of the company’s premium loyalty program.Prime Day...Read More

One of the most important actions Beiersdorf Australia made in response to COVID-19 was to quickly deploy a customer sentiment tracker to understand how people are feeling and behaving during the pandemic. Two months later the international...Read More

  Over the last few months, have you found yourself asking "what is a Sourdough starter," "why did my cookies crumble," or "what can I bake with these ingredients in my pantry"? Well, good news – you are...Read More

Chad Warren, VP of Marketing at MRM shares how B2B brands can shift from a traditional to a digital business model, including how to rethink the B2B buyer's journey.Chad was joined by Clay Warren, Head of Digital CX at Qualtrics.  ...Read More

Millions of customers use messaging apps such as Facebook Messenger or WhatsApp to keep in touch with friends and family, yet when it comes to customer service and support, their first instinct is still to pick up the phone. Part of this has to do...Read More

The recipe for loyalty success seems simple enough: Identify customer pain points and address them in a way that makes their lives better.AMC is a brand that executes against this method extremely well. Here’s a look at AMC Theatres&rsquo...Read More