Marketing organizations have been working for decades on personalization strategies that resonate with consumers and make them feel like valued individuals. For many B2C brands, classic personalization has been applying simple forms of data like...Read More

Theme parks have been an enjoyment for U.S. families for over 70 years, allowing visitors to enjoy themselves with a variety of options. Holiday World located in Santa Claus, Indiana, was the nation’s first theme park, opening in 1946...Read More

Loyalty programs are exceptionally lucrative revenue channels for airlines. In fact, for some, they are the most profitable aspect of the business. The benefits of loyalty schemes are twofold for travel companies. Recognition is a powerful...Read More

Survey results, customer reviews, social media mentions, oh my. It’s a feedback-driven world, and our brands are just living in it.The days of relying on a great product or service to do your branding are behind us, which is why ...Read More

Finding the perfect symbol for your business is a task worth doing well. Here’s what to consider as you design your first company logo.What is a logo?From the golden arches of McDonalds to the Mercedes-Benz three-point star, logos are...Read More

  In the sixth part of our Throwback Thursday Video Series, Loyalty360 asked leaders in brand loyalty and customer experience, “How are you looking at personalization, segmentation and cadence management? Also, how can your offering...Read More

Theme parks have been an enjoyment for U.S. families for over 70 years, allowing visitors to enjoy themselves with a variety of options. Holiday World located in Santa Claus, Indiana, was the nation’s first theme park, opening in 1946...Read More

While we’ve all had a good laugh at the many memes illustrating the dumpster fire 2020 has become, the reality is that this year has brought a fundamental shift in consumer behavior that is here to stay.  With all of...Read More

If you’re thinking about loyalty program design, these are some of the questions you’re considering:What should your program look like?Who should be involved in the process?How do you make sure your customers will like it?How can you...Read More

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. Those brands who invest...Read More