To inspire Americans to help “flatten the curve,” public health officials can find support in surprising places.Changing behavior is not easy. ICF Next’s social marketing team tackles this challenge every day, developing and...Read More

The right social media management strategy has never been a bigger challenge for today’s brands. The human need for connection is especially critical when we are faced with a crisis such as the current health pandemic. Social media is one of...Read More

From the way we get our hair cut to the way we shop to the way companies do business, COVID-19 has forced everyone to change the way they operate, including convenience retailers. In this video, Greg Phillips, vice president of account...Read More

Using data is a great way to tell a story. Be careful it doesn’t tell the wrong one.In today’s world, data has become a critical component of our professional and personal daily lives. It helps us decide where to buy a home, what...Read More

Today’s consumers are fiercely loyal to their favorite brands, but the competition for that loyalty is just as fierce. In our recent survey of 2,000 U.S. consumers, we found that over half (58%) are more loyal to brands than they were...Read More

Online e-commerce has become a mainstream part of life amid the COVID-19 pandemic. Every retailer has had to quickly adapt their business approach to find creative ways to meet the unforeseen challenges that the COVID-19 virus has presented...Read More

At first blush, quickly capturing important business information with data visualization seems like a clear-cut illustration of the phrase “A picture is worth a thousand words.” A well-designed visualization can show key insights at a...Read More

In these unprecedented times, and as coronavirus prompts epic social and economic transformation, communication is more critical than ever. Not only what we communicate, but how we communicate can make the difference between understanding and...Read More

Leena Iyar is the chief brand officer at Moxtra, where she is responsible for all aspects of the company’s marketing efforts, including strategy, brand awareness, growth marketing, public relations and customer communications. She is a...Read More

At the start of the COVID-19 crisis, consumer shopping behavior changed dramatically -- widespread ‘panic buying’ ensued, brand names became less important and more people turned to ecommerce. In fact, 76 percent of people said they...Read More