Bakkt® takes the pain points that loyalty program owners are facing and helps turn them into opportunities for loyalty solution innovation. Our latest report, “Accelerating Loyalty Value to Drive Engagement and ROI&rdquo...Read More

Facial recognition and verification technology can be a powerful marketing tool, especially as part of a customer loyalty solution. While facial recognition was once found only in science fiction, applications of facial recognition technology...Read More

Dollar General will now offer more financial services and cash back options through a partnership with Ibotta. Dollar General is the first retailer in its market to join the Ibotta Performance Network (IPN), a digital network allowing businesses...Read More

Kraft Mac & Cheese Aims for Emotional Loyalty with Animated Shorts Kraft Heinz is leveraging trends in social media to emotionally engage with customers in a new animated shorts campaign for Mac & Cheese. Part of the “Help...Read More

Gathr unveiled its new Gathr Rewards loyalty program, encompassing multiple brands underneath the Gathr label. The family of outdoor, camp, and recreation brands designed the multi-tier, cross-brand program to reward customer loyalty with points...Read More

Focus Brands® Adds to Leadership Team Focus Brands® appointed three new senior leaders across their business. Focus is the parent company of Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, McAlister’s Deli®...Read More

Creating a loyalty program requires a lot of resources, so it’s very important to follow through. Customers will enroll fast in the beginning if your message is right, but real success comes from continuing to engage them as members. In this...Read More

Employee-Experience Managers Aim to Reduce Burnout Many companies are hiring employee-experience managers to reduce burnout and improve worker engagement and productivity. In its first time making the list, the role currently ranks fifth on...Read More

In a move to engage with younger audiences, Porsche AG partnered with FaZe Holdings Inc. (FaZe Clan) to produce consumer products and digital goods for a Web3 space. The multi-year partnership will focus on turning dreams into reality, beginning...Read More

The most successful brands know that customer loyalty isn’t bought, it’s built. Rewarding loyal advocates is a great way to build long-lasting customer relationships and keep them coming back to your business time and time...Read More