While we know that consumers value the opinions of their favorite influencers, attitudes toward traditional influencer marketing are changing. In a recent white paper from The Lacek Group, “Generationally Speaking: Gen Z Transforms Loyalty...Read More

Overstock and Citi Retail Services Launch Co-Branded Credit Card Overstock announced a new co-branded credit card with Citi Retail Services. The card will offer digital benefits to members of Overstock’s Club O rewards program. ...Read More

NASCAR and Ally Financial Inc. announced a partnership to expand Ally’s presence in the sport. Ally Bank will become the official Consumer Bank of NASCAR and NASCAR-owned tracks. This partnership builds on Ally’s current partnership...Read More

Well known for its fresh ingredients and made to order meals, anyone that has ever craved tacos, burritos, or salads, has likely been to Chipotle Mexican Grill. What may come as a surprise is that this year the brand is celebrating its 30th...Read More

Have you ever received an email from a brand you like to do business with, but they’re promoting a product that you have no interest in? If you have, the brand is relying on a traditional method of email marketing that focuses on casting a...Read More

As the U.S. prepares for Super Bowl LVII, the marketing world is facing a shift in Super Bowl advertising. The coveted Half-Time TV spots — which cost millions of dollars for 30 seconds of time — were the focus of Super Bowl marketing...Read More

The pandemic changed the paradigm of brand engagement. Post-pandemic, Brand Keys set out to determine what the new marketplace normal looks like and found a simple solution to winning consumer attention: listen to your customers. As one of the...Read More

Nestlé Professional, Wholesome Crave, and UMass Announce Partnership Nestlé Professional announced a partnership with Wholesome Crave and the University of Massachusetts Dining Program. The partnership will provide college and university...Read More

Joining the modern golf movement, American Honda Motor Co. announced a new partnership with Topgolf. The multi-year partnership makes Honda and Acura the first and exclusive automotive partners of the technology-enabled golfing venue. As the...Read More

At the beginning of every year it is important to sit down and take a look at upcoming trends in the industry and determine what your team can do to get ahead on your strategy for the year. While a lot of trends stay consistent, it’s...Read More