Wawa Plans to Open Tech Hub in Closed Store Wawa Inc. plans to transform one of their closed locations into a training center for tech workers. The plans are still in the early stages but have the support of the location’s landlord and...Read More

Jimmy John’s Freaky Fast Rewards® program launched Achievement Badges, available in the Jimmy John’s App. The change to their existing program offers a gamified customer experience where users earn badges, rewards, and exclusive...Read More

Running promotions can be daunting because there are many options to choose from when deciding what will work best for your brand. In the U.S., promotions typically consist of any two of three elements: Chance (random selection)Prize...Read More

Today’s brands can no longer rely simply on points to earn and retain customer loyalty. The future of loyalty lies in brand advocacy, creating relationships with consumers that extend far beyond the transaction. To be top of mind even when...Read More

McDonald’s welcomes in the Year of the Rabbit by partnering with Karen X Cheng to launch an interactive Lunar New Year campaign. The partnership is designed to enhance the brand’s customer experience by engaging fans through technology...Read More

YouTube Adds Hub of Free Streaming Channels YouTube will feature shows from ad-supported streaming channels in their latest test to compete with other streaming services. If initial testing proves successful, the streaming provider will...Read More

It is not uncommon for those who are new to the world of loyalty marketing to think that all loyalty programs work the same way or have equal benefits. Some may even be tempted to say that “visuals aside...Read More

Amazon Expands “Buy with Prime” Amazon.com will open its “Buy with Prime” offering to U.S.-based merchants by the end of January 2023. The service allows online merchants outside of Amazon’s platform to access...Read More

According to a study by experts at Casinos En Ligne, Non-Fungible Tokens (NFTs) experienced the same downturn the cryptocurrency market faced in 2022.  NFT sales dropped 83% year-over-year in 2022, due to the asset freezes some cryptocurrency...Read More

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins...Read More