JetBlue Travel Products expanded access to its travel booking platform Paisly® to any customer, regardless of how they travel. Previously, the platform was only available to travelers booked on a JetBlue flight. The new access will focus...Read More

As more and more retailers offer paid loyalty programs, some are asking themselves if they should consider adding the model to their repertoire. This approach can completely change the traditional loyalty model of transactions-first for...Read More

Dunkin’ Launches Exclusive Latte Dunkin' released a new latte exclusively available to Dunkin’ rewards members. Inspired by the chain’s seasonal Brownie Batter Donut, the Brownie Batter Signature Latte is only available...Read More

Choice Hotels International, Inc. will allow members to exchange rewards points across its two rewards programs: Choice Privileges and Radisson Rewards Americas. Members can exchange points at a rate of two Radisson Rewards Americas per one Choice...Read More

Have you ever considered that the most important stage in the sales process might not be when a customer hands over their money? When it comes to purchasing a product or service, customers go through a process to make their decision. Their buying...Read More

As part of its 75th anniversary, NASCAR launched its new NASCAR Fan Rewards program. The free program offers fans rewards for engaging with racing and the brand. NASCAR will host a launch event to generate excitement among fans, featuring a...Read More

Pottery Barn Launches Mobile Apps for Kids and Teen Brands Pottery Barn Kids and Pottery Barn Teen announced new shopping apps for iOS. The app allows shoppers to create registries, browse and save products, and make purchases using Apple Pay...Read More

All brands experience issues. How these brands respond determines the impact those issues have on customer loyalty. The speed, quality, and transparency of the response can turn a frustrating situation into a positive customer experience...Read More

From once-in-a-decade weather events to historic political happenings, 2023 is already off to a turbulent start. All brands—regardless of size, industry, or heritage—need to continue pivoting to address changes and needs from varied...Read More

In late 2022 and early 2023, Loyalty360 surveyed brand members to better understand their current uses, challenges, and opportunities regarding preference centers. The effective administration of preference centers is relatively varied for brands....Read More