The technology behind loyalty programs is like the lab coat-wearing scientists in a spy organization. They might be in the background, but at the end of the day, it’s their cool gadgets that help James Bond save the day. That’s why you...Read More

Bread Financial announced a multi-year co-branded credit card agreement with the New York Yankees professional baseball team. The card will reward loyal fans with exclusive benefits on purchases. Cardholders will earn 5% back on all purchases...Read More

Chipotle Campaigns Aimed at 15,000 New Hires for Burrito Season Chipotle Mexican Grill is launching a new campaign to fill 15,000 jobs in preparation for Burrito Season, which runs from March to May. The campaign will feature current...Read More

The utility of points—or the number of ways points can be earned and redeemed or “spent” outside of a brand’s core product or service offering—grew significantly in the past few years. While there are many drivers...Read More

Amazon Prime Adds Generic Prescription Perk Amazon is adding a new service for Prime members to order generic medications online. RxPass will allow members to access 50 medications to treat more than 80 conditions, including anxiety, high...Read More

The Alaska Airline Visa Signature® Card will earn feature new benefits in 2023. The card, co-branded with Bank of America, now offers better benefits for traveling with Alaska Airlines and making purchases on everyday items. Although the...Read More

To text or to email—that is the question.SMS and email are both highly effective marketing channels for engaging customers and achieving maximum ROI. However, choosing between SMS and email marketing for your business can be challenging...Read More

In the latest State of Customer Loyalty Report, Loyalty360 highlights several trends in customer loyalty going into 2023. As brands seek to navigate trends in customer loyalty in the new year, companies like ICF Next — a customer loyalty...Read More

Bank Partnership Competes with PayPal and Apple Pay Bank of America Corp., Wells Fargo & Co., JPMorgan Chase & Co., will partner with four other banks to create a new digital wallet linked to debit and credit cards. The new wallet...Read More

Building on its partnership with Michael StrahanTM, Men’s Wearhouse will provide a team of expert tailors at every location. These tailors will guide customers through their fitting, providing personalization on every element of the suit...Read More