“The era of transactional loyalty is over.” – Mladen Vladic, General Manager of Loyalty Services, Global FIS. Inflation, rising fuel costs and anticipation of holiday shopping has consumers looking for more ways to save on...Read More

H&M Launches “Loooptopia” Gaming ExperienceH&M has partnered with metaverse studio Dubit to launch an immersive fashion experience on Roblox. The “Loooptopia” experience allows players to experiment with materials...Read More

The Home Depot added new membership tiers and benefits to its Pro Xtra loyalty program for professional contractors and builders. Every dollar spent in the program earns customers rewards and will now move them to unlocking the next level of...Read More

 Southwest Offers 25,000 Reward PointsSouthwest Airlines is offering 25,000 frequent-flier points to travelers affected by thousands of cancelled flights over the holidays. According to a letter from Southwest CEO Bob Jordan, the points are...Read More

In honor of Mental Wellness Month in January, Noodles & Company and BetterHelp launched the therapy platform’s first restaurant partnership, offering $1 million in free online therapy to Noodles & Company patrons. Known for spreading...Read More

The past year provided a wealth of challenges for brands looking to connect with consumers—and 2023 may be just as challenging. Between rising economic concerns and geopolitical issues, brands and customers alike face a near constant state...Read More

Whoever says they have the magic recipe for the perfect cadence & timing to deliver marketing communications must know something the rest of the world doesn’t. Unfortunately, there is no real science to it...Read More

Tim Horton’s to Eliminate Plastic UtensilsTim Hortons restaurants are eliminating plastic utensils as a way to boost sustainability. The coffee chain is introducing compostable wooden and fiber cutlery in early 2023. The brand will also...Read More

Jack in the Box signed its largest agreement with a new franchisee group for 37 new restaurants and 46 existing stores in southeast markets. In its largest deal since mid-2021, Jack in the Box inked a deal with new franchisee Cedar Tree Restaurant...Read More

The reward factor: How the travel preferences of loyalty program members stack up against the typical American leisure traveler.Value is even more important to this subset of travelers, as is their ability to use points or miles for their trip...Read More