NASCAR and Ally Financial Inc. announced a partnership to expand Ally’s presence in the sport. Ally Bank will become the official Consumer Bank of NASCAR and NASCAR-owned tracks. This partnership builds on Ally’s current partnership with Hendrick Motorsports.
Ally will create unique fan experiences, giveaways, and fan-centric content, beginning with the “Ally Pre-Race Tailgate” at The Clash in Los Angeles. The financial institution will also curate content to celebrate fan stories, community, and work done....